Targeted Marketing for authors: Be precise or go home

book marketing, target marketing

In a recent blog, Neil Patel shared an article titled: “Modern Online Marketing Education: 18 Courses and Resources”. There are only a few blogs I follow closely, and Neil’s is one of them. I know of no one who provides so much value so clearly. In his most recent post, his intent is clear given the title. Too many writers don’t understand that their success has as much to do about marketing as it does about writing well. That is why most books published on Amazon never sell more than 20 copies. Writing blogs can help you write better, but you have to know who you are targeting to sell.

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Clothing Optional: How to protect your identity on Social Media

 

Social Media Security: Staying secure and promoting yourself is a balance
Social Media security settings. As aspiring writers we may learn how to write a novel, but we must also promote our work, so we need Social Media such as Facebook, Twitter, etc. It is dangerous out there, though, so we also need to be careful.

The good folks over at SocialMediaExamier put together a helpful, concise summary of how to configure the security¬†settings at a number of the most popular social media sites (Facebook, Google+, Twitter, Instagram, LinkedIn, and Pinterest). Before you go there, though, let’s think about what your security settings should be as a writer seeking publicity. Just as there are steps to writing a book, there are steps to staying safe. Obviously you do want to increase your exposure and how often search engines find you (or SEO¬†— Search Engine Optimization — as it is known). You don’t want your bank account emptied, though, so let’s talk about some social media security tips.

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