I took my four teenage daughters to see the sci fi movie “Rogue One” a few days ago. There were some really strange coincidences between the movie and my forthcoming novel, Lonely Hunter. But first, some thoughts on Rogue One.
None of my kids are particularly dialed into Star Wars, but a few have seen a prior movie or two. I’ve seen four of them (swore I’d never go to another one after Clone Wars). Three of my kids enjoy various Sci Fi-ish flicks from time to time such as Hunger Games, Inception, the Marvel franchise, Transformers, etc. We all thought the trailer looked interesting, so we gave it a shot.
The consensus coming out was that it was underwhelming at best. But what was really weird were the number of coincidences with my own novel.
As a self-publisher (or indie publisher), you not only have to write well, you have to be good at every aspect of production and marketing if you want to sell any books. I’ve taught myself much about book publishing, but there is much more to learn. One of the most important things I have learned is that picking the right keywords for your title and subtitle on Amazon allow you to tap into the massive amount of traffic that is already on Amazon’s site.
This is really important to understand. Optimizing for keywords may be an arcane science, but keywords are what your potential customers use to find what they want. These are people who are already shopping to buy a book, and if your book is in their genre, the book they see might as well be your book. Much (but not all) of the success summarized in the graph above is because I fine-tuned the keywords in my subtitle to get more interested traffic.